During a project to redesign the websites for the Department of Veterans’ Affairs, I completed additional work including input, support and guidance on a new visual design style guide, and developed social media banners, street banners, fridge magnets, business cards, brochure covers and flyers.
Visual style guide
The logo was designed by an external design agency. I extended the colour palette using colour theory principles, applied the design in new ways, and defined details such as around photography.
I applied the design to a stationary set which included t-shirts, business cards, ppt slides, letter heads and more. Below is the front and back of a business card design.
I applied the Open Arms and At-Ease branding to a series of double sided brochures and brochure covers.
During the name transition from VVCS to Open-Arms I developed a series of assets including post-cards, email signatures, posters, pull down banners, and fridge magnets.